1 Discovery stage

Research -Interviews

After been handed the responsibility of the design system from the discovery down to the testing, the first thing I did was to analyze the online space eductech was trying to have leading edge in. There seem to be a high numbers of competitors providing local educational services such as IJMB, JUPEB, Cambridge A’level, UTME classes and other Pre university courses like www.ijmb.org.ng brainfillacademy.com kojexconsult.com, however, non of them had a platform that combines this with IT courses. 

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Eductech offers all of the above and also physically offers IT Courses such as training for digital marketing, graphics design, programming, data analyst, web design, cyber security, UI/UX design, networking, video editing, Microsoft app. Now the team wants to target a range of students regardless of their location and the objective was to implement physical class into a digital app. 

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This made me look into other E-learning platform that offered IT courses, took a look at Udemy, Coursera, Alison and we realized the goal was a little different from ours. This app solely offers online training without any physical location for training user. Some of them have no real time classes online as well where student can have a live session with an opportunity to ask questions when they do not understand. 

 

Then I researched into the current and potential users of the products, I looked at the age bracket of the User using the service, their locations, inspirations, why they are interested in the product to enable me understand their goals and behavior and we came up with a few interview questions which are
 

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Random people within the targeted age bracket

• Could you tell us a bit about yourself?

• What do you love to do in your spare time?

• What you consider learning online if you had an opportunity to take on course that guarantees you a 200 level admission?

• Have you been using any e-learning apps for studying ?

• Do you find traditional learning easier than the e learning ?

• How do you find your experience with e-learning apps to be?

• On what basis do you explore courses?

• Why do you you want to learn other skills aside the traditional education?

• Do you care mostly about the certification, marks, certification or knowledge imparted and Why? 

 

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Key findings after interviews 

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• They are students who are looking forward to pass UTME to path a way for their university admission, get enrolled into their course of study, complete a degree and enter into the market to build a career around what they studied in respective universities.

 

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• Most of them are not aware of the importance of building a career in tech as the traditional mode of getting education has been their only limit which we believe might not allow them reach their full potential.

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• Only a few of them are aware of the careers around the tech courses and believes getting to learn this is of a big advantage by the time they are done with university program.

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Research - Market Analysis
Quantitative research into specific experiences gave me a better understanding of the market and the data collected was used to create a survey of the market we are trying to penetrate, I looked into a skill development app and the A'level website of a competitor which are Alison and Brainfill academy to highlight what they had, their mode of operation, payment procedures, payment plan, and their modes of learning and what we needed to look out for in other to create an app that processes a unique feature and can serve a range users by meeting the expectation of the users.